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I ran into a guy at an airport recently who was hauling two large company-branded shopping bags. It was clear that he was on his way home from a trade show.
Well … it was made even clearer by the fact that he was still wearing his Attendee badge.
“Pretty good score, huh?”
“Yeah, lotta crap. Not even sure why I’m bringing it home. But hey, it was free, y’know? “Kids’ll like it. And the rest I’ll probably just dump.”
I found myself wondering about the hours of discussion, the meetings, the phone calls, the RFPs … the debate by the marketing team over what the “perfect” giveaway for this show would be. And here was a bag full of the stuff on a fast track to the trash heap.
I think many of us agree that promotional giveaway items are an essential part of trade shows. And I know from many years of experience, that people will queue up for a branded t-shirt or a thumb drive or a flying-screaming aadvark as if their very lives depended on it.
March 20, 2013
NO, NO, NO! Many of us think quite the opposite - promotional freebies are a total waste of time and money unless they absolutely can only be of interest to people you want to do business with. Stop wasting money and start QUALIFYING visitors and giving them an EXPERIENCE, not a 'free' gift that will end up in the trash or their kids' bedrooms.
Well … it was made even clearer by the fact that he was still wearing his Attendee badge.
“Pretty good score, huh?”
“Yeah, lotta crap. Not even sure why I’m bringing it home. But hey, it was free, y’know? “Kids’ll like it. And the rest I’ll probably just dump.”
I found myself wondering about the hours of discussion, the meetings, the phone calls, the RFPs … the debate by the marketing team over what the “perfect” giveaway for this show would be. And here was a bag full of the stuff on a fast track to the trash heap.
I think many of us agree that promotional giveaway items are an essential part of trade shows. And I know from many years of experience, that people will queue up for a branded t-shirt or a thumb drive or a flying-screaming aadvark as if their very lives depended on it.
March 20, 2013
NO, NO, NO! Many of us think quite the opposite - promotional freebies are a total waste of time and money unless they absolutely can only be of interest to people you want to do business with. Stop wasting money and start QUALIFYING visitors and giving them an EXPERIENCE, not a 'free' gift that will end up in the trash or their kids' bedrooms.
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