Live marketing beats cold calling

Adam Parry is the Editor at Event Industry News; his article 'Why trade shows are better than cold calling' is worth a look:

In today’s age, you are presented with a vast number of ways through which to market your business, and your main challenge as an entrepreneur is choosing the one that best suits you. With the advent of digital media complimenting traditional methods of reaching out to the consumer, it is crucial that you conceive a workable strategy that gives you access to the largest possible target audience. MORE