Are you an invisible exhibitor?

Article by Mike Thimmesch - full article HERE

 

Mike is director of industry relations for Skyline Exhibits, designer and builder of custom modular exhibits and portable displays.

 

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Almost every exhibitor will tell you they go to trade shows to raise their company’s visibility and build their corporate image.

And Mike has some valuable points to make (but ignore his advice about giveaways, obviously!):

A Camouflaged Trade Show Display

Your trade show display will fade into the background like a soldier’s camouflaged uniform in a dense forest on a foggy, moonless night, unless your display has enough visual appeal to stand out from the crowd.

A Lack of Promotion Before and at the Show

Your trade show display is one of hundreds, and sometimes even thousands that attendees can decide to visit. But attendees’ limited show floor time is precious. You must make them see the value in visiting your booth. 

Invisible Booth Staffers

Are your booth staffers as hard to see as The Invisible Man? Not everyone is cut out to be a booth staffer. 

Exhibiting at The Wrong Show

What if your best buyers don’t see you as they walk down the trade show aisle because you’re exhibiting at a different show than the one they attend? Do your homework and find out which shows you’d want to darken with your shadow.

Keeping A Low Profile With Your Internal Team

Not only do you want to avoid being an invisible exhibitor in the show hall, you also want to avoid being invisible about your exhibiting to others within your own company. Could your sales group pick you out from a lineup, because you asked them what qualifying questions they want booth staffers to ask prospects? 

Be Seen and Succeed!

While exhibiting can involve all the senses, it is still very much a visual medium. Do everything you can to ensure your exhibit, staffers, and promotions catch the eye and get noticed.