Death of trade shows, not yet...

Found an interesting article from Mark Rentschler, Marketing Manager of Makino (machine tool business) in the States:

 

"How many times have we all heard that trade shows are dead? Or certainly that electronic and digital marketing will completely replace or eliminate the need to participate in a trade show? Compound that with the high costs associated with preparing and executing a trade show activity, many marketers, myself included, have dramatically reduced our trade show participation. However, I am here to tell you that trade shows are not dead yet."

And here is the link for the rest of the article. (And a picture of Mark - nice looking guy!)