Many exhibitors get exactly what they expect from (dental) trade shows ... nothing!

Editor's Note: This is an article that was first published in the February 1994 edition of Proofs. Yes, it's 18 years old. Yes, it's still applicable to the dental industry. Read on, and see if you think much has changed when it comes to dental trade shows in the last 18 years.

THIS ARTICLE IS NOT JUST FOR DENTAL EXHIBITORS!!! It is for anyone who ever exhibits and confirms pretty much what I have been trying to get across for the past 20 years! PLEASE read it here