Want to get ahead in the lead generation game?

Don’t wait until you hit the show floor!

by Joyce McKee, CEO of Let’s Talk Trade Shows

The lifeblood of any company is new leads that turn into new business. Traditionally, creating a pipeline of leads falls on the shoulders of a marketing campaign or campaigns. One proven source of leads is participation in a trade show.

A recent CEIR research study  found 95 percent of the survey sample ranked exhibiting at business-to-business exhibitions to identify new leads as the top objective. Another critical objective for 94 percent of the respondents was meeting with existing customers.

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