Have you got too-itis?

The most common mistakes we see, as we visit show after show, are the 'too' mistakes:

1.    Too much space

Going too big.  Just because your competition goes ‘massive’, it doesn't mean that your stand is too small. Truth is, you do not need much space to make an impact. What you need is a compelling message.

2.   Too many people

You may be tempted to send multiple representatives from your company to the show.  But the more people you send away from the office, the less work will get done at home.  Plus fares, meals, entertainment and hotels really add up. And more is not always better - especially if they get in one another's way or, worse, resent being there!

3.   Too many last-minute changes

A big event rarely goes off without a hitch; there's always going to be something someone forgot to do, bring, or say.  But with proper planning, you can avoid making costly last-minute changes.

4.   Too little action

Standing around hoping visitors will come to you does not work; you have to engage with people.  How you draw them in is your choice – we recommend well-trained staff who can approach people ‘cold’ without putting them off!

If you feel you may be suffering from 'too-itis', talk to Task Force 2  and we'll see if we can help.Just click to contact us