Useful tips - some of them!

Here's an interesting article we stumbled across recently - expert advice - which we commend with caveats.

Caveats? Most of the article makes sense but there are a few points we would dispute:

• "Have some stools and small tables where you can chat". Not a good idea unless you want visitors to hang around, waste your time and stop other prospective clients reaching you! See picture!

• "Display your logo at a high level so that it can be easily found". Hmm, maybe if your logo is a household word; otherwise, who will care about it?
• "Make sure any leaflets or brochures are displayed prominently and are easy to pick up". We advise the complete opposite - make 'em very hard to find and part with them reluctantly if at all!

You may wonder at our convictions; so give us a call and we'll explain exactly why we say what we say and tell you how you can come away from your next show with two or three times as many good leads as you got last time.