Why should visitors bother with your stand?

So many trade show stands have absolutely nothing about them to interest a visitor.

Some proudly proclaim the company name in huge letters. Useless unless you happen to be universally renowned, and probably not much use even then.

Others have meaningless graphics or screeds of print that no-one will bother to read.

You have only a few seconds to capture attention. Ask yourself, "What would attract me if I were a potential customer?" Certainly not a name you do not recognise. Nor a graphic of a cartoon Superman, a company history or a detailed specification of some new piece of equipment printed in letters so small you have to enter the 'pester zone' (you know what that is!) to read it.

No, look at your stand as a stranger and ask, "WIIFM?" What’s in it for ME?

Answer that with a big benefit you can guarantee to deliver and you’re well on your way to capturing a lot of visitor interest.

Then, of course, you have to convert that interest into a solid lead!

If you need more ideas about having a successful show, why not take a look at  http://tinyurl.com/onhmcof?