Six ways to win big at trade shows

This blog has been dormant for some time - apologies.

Came across a very interesting article by Dave Lavinsky of Growthink:

While I’ve been running businesses and attending trade shows for over 15 years, I’ve never once had my own trade show booth. Until last week. As part of the launch of our Guiding Metrics Executive Dashboard, we decided to run a booth at the Traffic & Conversion Summit.
Below are my six biggest takeaways from this experience and things you should keep in mind when considering exhibiting at an event or trade show.

1. Location, location, location
Like in retail, the location of your booth is critical. The event was a 3-day event and our booth was on the second floor by the break-out rooms. We received some foot traffic during the first two days at times when the break-out rooms were crowded. Fortunately, on the third day, some of the exhibitors on the main floor left, and we were allowed to move our booth there. The results were incredible; we had the same amount of visitors to our booth on the third day (which was a shortened day too) as the first two days combined.

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Dave Lavinsky is the co-founder and president of Growthink, a consulting and publishing firm that has helped more than 500,000 entrepreneurs and business owners to start, grow, or exit their companies. Growthink specifically helps clients develop business plans, raise capital, and implement executive dashboards to profitably grow their companies. Be sure to check out Dave's Growthink blog