Flash forward three years.
How many trade shows is your company attending each year? Do you still use a traditional trade show booth or has a new structure replaced it? What amount of sales are you able to rake in?
If the answers to these questions aren’t immediately obvious to you, a new report – “Scenarios for the Future: Convention Exhibits and Trade Shows of 2016″ – might get you thinking about the future in a way that helps you plan more efficiently. The report is a joint effort from the Center for Exhibition Industry Research (CEIR) and two other trade show and meeting industry associations.

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